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As much as 40% of all restaurant data displayed online is incorrect. This is because most restaurant content is created by third parties, not the restaurant itself. Errors can be small – an out-of-date menu item; or large – an incorrect booking link, phone number or address. In all cases, it’s the restaurant that suffers – in terms of damaged reputation, lost bookings and lost revenue.
RDL has created a technology platform that enables restaurants to take control of their digital data and manage its distribution themselves. Not only can they update and publish their core information in real time, but they can update menus, images, seasonal offers and booking links whenever they need to and distribute that content across a huge range of distribution and listing partner sites across the UK.